Atache’s participation in the Dubai Derma dermatological congress strengthens the brand’s relationships in countries throughout the region
From July 6th to 8th, our colleagues David López and Krasimir Velev had the opportunity to share the Atache experience with numerous dermatologists and distributors from the United Arab Emirates, Iraq, Bahrain, Qatar, Egypt, and Sudan, as well as other specialists from different parts of the world, such as Iran and Russia.
The Atache stand, located in the commercial exhibition hall of the Dubai World Trade Center, welcomed countless visitors interested in the scientific innovations we presented at this congress, such as the action of the main active ingredient in the Excellence line, which extends the life of DNA telomeres and increases fibroblast cell division. Of the more than 27,000 attendees at the 20th edition of Dubai Derma, many were able to learn about the benefits of this line, which is backed by studies and proven to uphold the slogan “ten years younger.”
“It was what struck people the most,” says our Area Manager, Krasimir Velev. “They would ask us… ‘What is this 10 years younger thing?’ or ‘Send me information about the 10 years younger product.’”
The topics covered at this congress revolved around those of greatest interest to doctors and skin specialists, such as hyperpigmentation, acne, melasma, and chemical peels; pathologies and skin conditions for which Atache offers all types of solutions.
Although several countries in the area (Saudi Arabia, India, Vietnam, Pakistan) had banned their citizens from traveling abroad due to the epidemiological situation just on the eve of Dubai Derma, there was a significant turnout from other countries, and the fair was able to present better figures than the previous Arab Health held in June.
As in previous editions, Atache has not wasted its attendance at this event, which this year consolidated its position with a total of 156 million dollars in trade agreements among participants, 15% more than in 2019.
