EXCELLENCE GLOBAL ANTI-AGEING TREATMENT LINE

Did you know that the cells of our body regenerate continuously? That’s right, when we are born, our cells are prepared to duplicate a certain number of times. Skin ageing, in particular, is directly related to the loss of cell duplication capacity, their inactivation (senescence) and their subsequent death.

The set of ordered events that gives rise to this phenomenon is called the “Cell Cycle” and basically consists of the growth of the cell and its division into two daughter cells.

The role of DNA in this process is vital, since it is the one that provides the genetic information necessary for it to occur. So, before cells divide, DNA must divide, giving rise to two identical molecules.

DNA is structured and organized into chromosomes. Telomeres are the ends of chromosomes, and their function is the structural stability of chromosomes, they also participate in cell division and cell life time.

As these divide, the telomeres shorten. This reduces the longevity of the cell and its functionality. In addition, over the years, we lose the ability to synthesize the structural components of our skin, such as collagen, elastin or hyaluronic acid, which causes a progressive loss of turgor, volume, elasticity and firmness.

The innovative concept of the Excellence line proposes the use of ingredients that act as promoters of the production of telomerase, the enzyme responsible for maintenance telomeres, with the intention of prolonging their life, thus delaying the ageing of our skin cells.

Thanks to this approach, the Excellence line stands as a global anti-ageing solution, since it focuses on attacking the problem at its biological origin.