ATACHE PHILOSOPHY:
BRAND MANIFESTO

WHAT ARE
OUR PRINCIPLES?

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They say that beauty “is in the eye of the beholder” and we agree, beauty is relative and subjective: it depends on the observer. At Atache we admire beauty, but for us, a beautiful face is a healthy face. Health is not relative or subjective.

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Our creams are formulated with effective active ingredients and natural extracts that fulfil our main goal: to improve and maintain skin health and, in addition, comply with the safety regulations of all the markets we operate in.

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We’re very proud to have started off as a pharmaceutical laboratory and very proud to be part of the Asacpharma Group. Thanks to this, we can make a difference by creating dermocosmetic products focused on protecting the largest organ in the body, the skin, and not hiding or disguising it.

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We don’t like lying or exaggerating. We know very well that our products are high-quality and effective, we don’t see the need to overstate, skew or dress up the information. Our users are realistic, so we just want to be straightforward about the true qualities of our products.

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We’re practical. We like clear and no-nonsense products, decisions and messages. This doesn’t mean we don’t have a sense of humour, but both we and our users are busy people who spend the day carving out a future, taking care of their loved ones and growing as individuals, and we don’t want to lose sight of what really matters. Our goal is to make things easier, not harder.

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We’ve been around for close to a century, and for half of that time we’ve been working hand-in-hand with the Asacpharma group. This long road we’ve travelled is what makes us feel safe. Our hard work and the commitment we’ve always shown to quality and health fills us with confidence. We’re proud to have been and continue to be consistent with ourselves, our words and actions.

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We were founded in a family pharmacy and we’ve grown, evolved and expanded without ceasing to be a family. We’ve stayed true to our DNA, which is a testimony to the humility with which we approach each of our actions. If we could choose who to be, we would choose to remain ourselves.

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Our know-how is one of Atache’s main assets. From the very beginning, all of our decisions, strategies and, above all, our products, have been conceptualised by great health professionals: dermatologists, pharmacists and aesthetic doctors, among others. Thanks to them, we’ve been able to accomplish our mission of taking care the skin’s health.

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We’re a Spanish laboratory. It makes us happy to know that our business activity contributes to the society we live in. Atache creates jobs, wealth, advances and synergies we all benefit from. We’re also happy to be able to take our Spanish-brand products to other countries around the world, showing everything we know how to do well here while contributing to society and enriching ourselves with knowledge from other cultures every day.

Find out more about skin and dermocosmetics

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